We use sophisticated public education campaigns to increase awareness and support local solutions.
The Miami general obligation bond, named Miami Forever, was an opportunity to support the City of Miami in advancing flooding and sea level rise adaptation through a $400,000,000 bond.
We developed a bilingual site, called MiamiForever.org, along with TV, radio, custom mailers, and digital ads featuring Mayor Tomás Regalado, Commissioner Ken Russell, and several constituents explaining how this bond would benefit each group.
1 in every 3 potential voters in Miami visited our site to learn about the bond
With the help of our efforts the bond passed!
57% of Miami voters voted in favor of the bond and in flood-prone areas like Miami’s District 2, we helped increased turnout to 12% (typically 10.5%) with 69% voting in favor of the bond!
In only 1 month we garnered
270,000 video views
276,000,000 site visits
Our Unique Approach
We ran an analysis of the voter files in comparison to flood-risk areas and customized marketing materials based on voter history and flood risk to ensure that the messaging resonated with each district’s demographics. We weighted media spend toward active voters and households most impacted by flooding.
Our Ripple Effect
Not only did the bond help fund flood mitigation projects, but it helped raise the City of Miami’s credit rating! On March 1st, Moody’s Investors Service cited the Miami Forever bond as a contributing factor in their decision to raise Miami’s general obligation credit rating from A1 to Aa2.
Media the Drives Results
Through targeted digital ads, English & Spanish TV, Spanish radio a 2-page spread in the Biscayne Times, and custom mailers, we were able to get 1 out of every 3 potential voters to visit our site and get educated on the bond.